The old shoe boutique MYMA was founded 24 years ago from a love and passion for fashion. It soon became a pilgrimage place for stylish fashionistas and high-class lovers of fashion. The veteran and mythological boutique is located in the north of Dizengoff (284) and continues today to satisfy the appetites of high-end women and fashion lovers of unique and beautiful items.


Another branch of the MYMA CONCEPT is in the Arena mall in Herzliya Pituah, where alongside the collections of clothing and accessories, is one of the best design collections for the home. Design details and home decor with unique touches just like the fashion line items that have been carefully chosen.


Nitza and Thierry Sultan, who began their fashion career 24 years ago, are still traveling around the world to the best exhibitions and are updated every season with the top trends in both fashion and design.

The motto: Beauty and fashion design make us happy every day anew!